Micro-games free-to-play “La Quête des Bougies” | 90th Anniversary of The Laughing Cow ®. Open world’s design: Alexandre M. © Mediagong Leo Burnett/Bel – Mini-jeux free-to-play “La Quête des Bougies” | Les 90 ans de La vache qui rit ®. Création structure et décors du monde ouvert: Alexandre M., Conception et direction artistique des mini-jeux : François Soulignac, 2011. La vache qui rit (frz.: Die lachende Kuh wörtlich: die Kuh, die lacht) ist der Markenname eines französischen Schmelzkäses der Firma Fromageries Bel.Der seit 1921 hergestellte Käse ist vor allem wegen seiner runden Verpackung bekannt, auf der eine lachende Kuh abgebildet ist, die Ohrringe mit dem Aussehen derselben runden Verpackungen trägt. Sapi Ceria in Indonesia.ģD characters design : © Mac Guff Ligne Paris. A vaca que ri in Portuguese-speaking countries. La vaca que ríe in Spanish-speaking countries. البقرة الضاحكة ( Al-Baqara Ad-Dahika) in Arabic-speaking countries (It is also often sold under the French name, La vache qui rit). Die lachende Kuh in German-speaking countries except Switzerland where it’s known as La vache qui rit. The Laughing Cow in English-speaking countries. The product is localized by name nearly everywhere it is sold : La vache qui rit in France, Canada, Switzerland, Greece, the Netherlands and Belgium. Sketchs, trends definition, interface designing, declinations and final product quality. This step included rules, challenges, mini-game mechanics, level design, functional guidelines. Make an efficient user interface over the global website.Ĭonception brainstorming with the core team (creative director and producer).Ensure a functional and graphic relevant with initial game-platform.Balance a good level design for a playtime of 3 mn maximum.The constraint was to create a casual games into a bigger game univers. On this project, I was the art director in charge of four games free-to-play and six optional quests (co-working with the Flash development unit). My intervention / Skills developed Challenges During this quest of candles, many activities are available : an open map (the Vach’ Parc) with several games free-to-play and optional quests. La vache qui rit (frz.: Die lachende Kuh wrtlich: die Kuh, die lacht) ist der Markenname eines franzsischen Schmelzkses der Firma Fromageries Bel.Der seit 1921 hergestellte Kse ist vor allem wegen seiner runden Verpackung bekannt, auf der eine lachende Kuh abgebildet ist, die Ohrringe mit dem Aussehen derselben runden Verpackungen trgt. ![]() User could search everywhere on the platform : on the game, on the shop and products pages. In this game, users have to find lost candles on the map to finalize the LVQR anniversary cake. The agency proposal was a Point and Click Game – RPG-like – named “La Quête des Bougies”. The client needed a new game, ease to use but funny to play, inspired by the event. Enjoy The Laughing Cows deliciously creamy snacking cheese at home or on-the-go. In 2011, it was the 90th year anniversary of The Laughing Cow ®. Its a platform fun-oriented, dedicated to children and parents, with contents regularly updated : brand contents, games, news products, discounts, brand events. The digital communication of The Laughing Cow ® in France is build around the website “Le Monde du Rire” (“The World of laughter”) created by Mediagong Leo Burnett in 2010. Medium : Website, Newsletters, Ads campaign Type of product : Advergame, Games Free-to-play, Brand Content Project : Games Free-to-play into “La Quête des Bougies” Context | Facts and figuresĬlient : La vache qui rit ® (The Laughing Cow ®) – Fromagerie BEL During this quest of candles, many activities are available : an open map (the Vach’ Parc) with several games free-to-play and optional quests. User could search everywhere on the platform : into the game and products pages. Users have to find lost candles on the map to finalize the LVQR anniversary cake. Energy 952 kJ -> en:Energy 952 kJ - percent_min: 0 - percent_max: 8.“La Quête des Bougies” is a point and click game.Vitamin D Valeur énergétique -> en:Vitamin D Valeur énergétique - percent_min: 0 - percent_max: 9.09090909090909.vitamin D -> en:vitamin-d - percent_min: 0 - percent_max: 10.Vitamin A vitamins -> en:Vitamin A vitamins - percent_min: 0 - percent_max: 14.2857142857143. ![]()
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